VIRTUE

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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.

This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.

Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.

Virtue products are also cruelty free, as well as paraben, gluten, sulphate, and phthalate-free. Who said you can’t have it all?

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Products

  • VIRTUE Recovery Shampoo and Conditioner

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    NZ$122.00
  • VIRTUE Healing Oil 50ml

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    NZ$66.00
  • Dermstore Exclusive Scalp Treatment Kit

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    NZ$142.00
  • VIRTUE Recovery Shampoo 240ml

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    NZ$60.00
  • VIRTUE Restorative Treatment Mask 150ml

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    NZ$102.00
  • VIRTUE Full Shampoo and Conditioner

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    NZ$122.00
  • VIRTUE Best Seller Blockbuster

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    NZ$187.00
  • VIRTUE Smooth Shampoo and Conditioner

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    NZ$122.00
  • VIRTUE Polish Un-Frizz Cream Travel Size 60ml

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    5.0 Stars 1 Reviews
    NZ$33.00
  • VIRTUE Recovery Discovery Kit

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    NZ$55.00
  • VIRTUE Purifying Shampoo 120ml

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    NZ$44.00
  • VIRTUE Texturising Spray Travel Size 65g

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    NZ$28.00
  • VIRTUE Recovery Conditioner 200ml

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    NZ$62.00
  • VIRTUE Full Shampoo 240ml

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    NZ$60.00
  • VIRTUE Smooth Conditioner 200ml

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    NZ$62.00
  • VIRTUE Volumising Primer 150ml

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    NZ$55.00
  • VIRTUE Smooth Shampoo 240ml

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    NZ$60.00
  • VIRTUE Recovery Restorative Treatment Set

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    NZ$210.00
  • VIRTUE Smooth Restorative Treatment Set

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    NZ$210.00
  • VIRTUE Full Conditioner 200ml

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    NZ$62.00
  • VIRTUE Treat and Style Best Sellers

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    NZ$102.00
  • VIRTUE Restorative Treatment Mask Travel Size 50ml

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    NZ$47.00
  • VIRTUE Keratin Healing Mask and Oil Bundle

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    NZ$168.00
  • VIRTUE Smooth Discovery Kit

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    NZ$55.00
  • VIRTUE Healing Volume Primer Set

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    NZ$121.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

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    NZ$33.00
  • VIRTUE Full Restorative Treatment Set

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    New customers save 15% on selected products. Enter code NEW15 in the basket to enjoy 15% off.
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    NZ$210.00