REDKEN BLONDE IDOL CUSTOM - TONE VIOLET 196ML

Benefits:

• Dual-chamber releases a custom calibrated blend of color-depositing and conditioning formulas that can be adjusted as needed over time
• Violet, for cool, platinum blondes, helps neutralize brassiness
• Deeply conditions, strengthens and helps preserve tonality between salon visits

What you get:

• 1 x 196ML

For cool blondes:

• If you describe your haircolor as: Platinum, Lavender, Violet Pastel, Icy, Cafe Au Lait, Beige, Natural Ash, Smokey
• You would like to cancel out or neutralize any unwanted brassiness

When to use - For Minimum Colour Deposit:

• 1-2 weeks after a haircolor service
• When you are satisfied with current tone
• To maintain newly colored hair

When to use - For Medium Colour Deposit:

• 3-4 weeks after a haircolor service
• When tone needs to be slightly adjusted
• After sun-exposure or light swimming

When to use - For Maximum Colour Deposit:

• 5-6 weeks after a haircolor service
• When desired tone is brassy or flat
• After excessive sun exposure or swimming

How to use:

• Before first use, set dial to "Week 6" and pump repeatedly until product begins to flow. Then set dial to "Week 1" and pump repeatedly until product begins to flow.
• Following a haircolor service, dial up weekly to increase color deposit
• Adjust dial as needed, for example, increase after sun exposure, swimming or prolonged mineral-rich water use. Decrease when satisfied with haircolor tone.
• Can be used daily when dialed at the minimum color deposit or up to twice a week when dialed at the medium or maximum color deposit (refer to the dial on the Custom-Tone bottle)
• Apply to damp hair. Leave on 3-5 minutes. Rinse thoroughly.

Creative usage tips:

• ADJUST HAIRCOLOR WITH DEEPER DEPOSIT: Apply Maximum color deposit all-over 3-4 times a week for 5 minutes. The results will either be significantly cooler or warmer based on the Blonde Idol Custom-Tone daily treatment you use than with typical use, depending on condition of hair. Rinse thoroughly.
• OMBRE RESULT: Apply Maximum color deposit to lighter ends only twice weekly for 5 minutes. Rinse thoroughly.
• MULTI-TONAL RESULT: Use both Blonde Idol Custom-Tone Violet and Gold treatments weekly. Apply each formula to random sections of hair for 3-5 minutes. Rinse thoroughly.