Fudge Clean Blonde Violet Shampoo (300ml)

I have used every other toning shampoo on the market. This is the best. I just dampen hair, (its thick) and pour this on. Lather it up and use shower hat. You may find that you need to just mix a little normal shampoo if your hair is finer. I leave it on for 15 mins. Just experiment. Very heavily pigmented. Use gloves. I do this once a week, but you may find its too much. Start off using as shampoo and see how the result is. Fantastic product and price.

There is only one other purple shampoo in the world that is worth talking about and that's Silver Reflex by Keune - legit every other one is useless in comparison. This p/shampoo is the strongest one so you can mix with your normal shampoo for a less intense toning. Love the smell, makes me hair so soft and gives beautiful tones to lightened hair. Wouldn't leave on longer than 5 minutes as super light hair WILL go purple. Never found it cheaper anywhere else!

I love this product and the service and fast delivery was amazing. It is cheaper then going to the shops and buying them and it comes with a couple of samples to trial. I will definitely purchase this again for sure. Best purple shampoo ive ever used. Better then salon products I reckon!!

I was very unhappy with my brassy coloured locks after my last visit to my hairdresser when i stumbled upon this product. I'm so glad i found it as it has turned my brassy coloured hair back to a lovely ash colour. I use it twice a week and i find that it is not as drying as other purple shampoos. I leave it in for the full 5 minutes it states on the bottle. I then follow with the conditioner from this range to make sure it has completely washed out. It does stain your hands though so i would recommend using gloves.

This is the best purple toning shampoo I have tried. It definitely does what it says. Takes away brassy tones and leaves a nice ash tone. I would definitely recommend this shampoo to anyone with blonde hair but definitely definitely definitely don't leave it on for anymore then a couple minutes as it will turn your hair purple lol. That's how good it is. It is also great value for money. I use this shampoo once a week and it stops my hair from going brassy and I have very bleached blonde hair almost platinum. My go to product for sure

Best purple shampoo I have used. Definitely does what it's meant to. Leaves a nice ash tone in your hair. Love it

amazing love it im a hairdresser and always recommend to my clients

Best blonde shampoo I've tried! Got rid of all yellow tones from my hair, doesn't dry it out either. Definitely a staple in the bathroom.

When I first purchased this product, I thought it was too good to be true. Affordable AND amazing results? Believe it! My only qualm is that for myself, it was in fact too good to be true. Although I used it to it's instructions for the first few washes, it kept my blonde hair icy and free of brassy tones. But then I decided to keep it in for a little longer than the packaging recommends, in order to achieve a true platinum blonde look. Boy, did I mess up. Turns out, as I've since found out through both my hairdresser and from researching online, this stuff is POTENT, and DEFINITELY NOT RECOMMENDED FOR FINE HAIR!!! It STAINED my hair a silvery purple colour, and no matter how much I washed it, IT WOULD NOT COME OUT!! It also stained my scalp. Normally with salon-quality brands such as EVO and Muk, I can leave the product in for as long as necessary and it will never stain my locks. However Fudge is so potent, that the only way I ended up managing to get rid of the grey/blue/purple mess of my hair was (upon my hairdressers recommendation) completely strip my hair using a mix of bi-carb soda and regular shampoo. And even then, I still had lilac strands in my hair for a week or so after that. So as much as I love this product, and as much as it is raved about, do not purchase if your hair is thin and fine, because IT WILL STAIN YOUR HAIR! Otherwise, a great product :) Hahaha x

I purchased 4 of the Fudge Clean Blonde Violet Toning Shampoo. The best shampoo for blonds at an affordable price. Free shipping and samples are an added bonus for shopping at RY.